“Save Money Now” (and the many variations) has to be the first ever marketing pitch. Most consumers know to ask themselves “how is it that the savings are being achieved?” Ask yourself: do you think an insurance carrier offering to lower your insurance costs has not first determined how they can reduce the protection provided by their low cost coverage? If it looks to good to be true……
There are smart ways to reduce the long term cost of insurance coverage without also sacrificing valuable protection. Remarkably, these strategies are often under-utilized, as many consumers are instead lured by the never ending “bargain” advertsing hype. Check this one page primer for an overview on how to make quality insurance more cost efficient.
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