Private Risk Advisor

In his book “Start With Why”, author Simon Sinek offers readers many insights, with none more important than this one: “If you talk about what you believe, you will attract those who believe what you believe.”

Sinek’s book essentially details the research that helped him to arrive at this groundbreaking “discovery”: more important to consumers than learning what our products and services can do, or even how our solutions may be superior to those provided by our competitors, what consumers really want to know is what you believe — or what Sinek describes as your “Why”.  (It could be argued Aristotle identified this just a few years earlier as the important appeal to emotion – or ethos – in his lesson explaining the three essential components to the art of persuasion)

Does focusing consumers on your “Why” conflict with conventional sales and marketing thought leadership?  After all, haven’t we been encouraged to uncover our customer’s wants and needs, and then explain the customized and helpful solutions we have structured to meet those unmet needs? Or, since Sinek’s research indicates consumers’ real “wants” are to conduct business with those who understand and can explain their “why”, isn’t it possible that by explaining our “why” we are actually providing what consumers really want?  Think about it.

Consider your own value proposition for a moment or two.  Is it focused on explaining to others what you do / who you serve /  how your solution is different and better?  If so, the good news is your value proposition is just like most others.  You explain your what and how. The not so good news: it is not focused on what Sinek’s research indicates to be the real wants of those you serve.  Where is your why?  No ethos??  Consider Sinek and Aristotle. You can do better.

What does any of this have to do with “the ‘hood?!”  My hometown is one that many would refer to as “the ‘hood”. (Plainfield, NJ for those who are interested, still a great town in my opinion) Although after college many years ago I moved far away, it remains an important part of who I am, and I visit regularly. When I return, at least a few I re-connect with will end a conversation with the question “Do you feel me?”  Not only in this town, but in many others like it. During a recent trip, hearing this question caused me to think of Simon Sinek’s “discovery” and caused me to think: if Sinek had been from my hometown, he may have spared himself years of research. Those in my hometown and others like it have always known: when trying to positively influence others, you want those you are speaking with to think “I feel you!” when you speak with them.

Do you feel me?  I am pretty sure Simon Sinek would.

What do you believe? Have you explained that to those you serve?  If not,why not? 

As a newly licensed driver, those were the words I heard from my mother each time I left the house. While I did not know exactly just what the “other guy” was capable of, I was always on the lookout!

Many I speak with wonder why the cost to insure their car is what it is since they have never had an accident. Of course, insurance carriers collect premiums from all drivers, and use more than half of all of the premiums collected to pay the costs to settle claims for those who do sustain an accident.  While some accidents are just that — accidents that are difficult to avoid — many more are caused by drivers who are either reckless or remarkably unskilled.  The costs arising from accidents caused by reckless and unskilled drivers contribute greatly to the cost of insurance for all drivers.

To better understand just how reckless and inept some drivers are, check this video from You Tube:   https://www.youtube.com/watch?v=Z7FqHJh6Ty4

Regardless of your experience: Remember to drive safely, and especially to look out for the “other guy”!

Having just completed the acquisition of Chubb, ACE will adopt the Chubb name globally, and parent company Chubb Limited is listed under the symbol “CB” on the New York Stock Exchange and is a component of the S&P 500 index.  The “new Chubb” has become the world’s largest publicly traded property and casualty insurance company, and is intent on differentiating itself from other carriers.

To convey how Chubb differs from other insurance carriers, Chubb has produced a video explaining a focus on refining “the craft of insurance”.  While many carriers marketing efforts falsely suggest insurance coverage is a mere commodity, Chubb reminds consumers insurance coverage is not generic.

“It’s personal. It’s about the people and things that matter to you. Your family and loved ones. Your home and your business. Your employees and shareholders. At Chubb, when we write a policy, we write it for you. We believe insurance is more than underwriting, it’s a craft.”

I encourage all to view Chubb’s new video about the craftsmanship of insurance: http://bcove.me/vy7d3i7f

Neither a scientist nor climatologist, I do not have firm views on why our global climate is changing. Meanwhile, it surprises me how many continue to deny our global climate IS changing. Hopefully, a new report issued by the UN Office for Disaster Risk Reduction (UNISDR) and the Belgian-based Centre for Research on the Epidemiology of Disasters (CRED) will lend some clarity. While the report is careful not to assert why changes have occurred, it provides clear data that may help climate change deniers accept changes in our climate have occurred over the past two decades.

The report was released to coincide with the gathering of world leaders in Paris this week to discuss plans to curb greenhouse gas emissions and prevent world temperatures rising. To examine this very readable 27 page report, either key word search the term “Human Cost of Weather Related Disasters” or or simply click this link  to access the UNISDR Weather Disasters Report 2015 to access the report online.

The report found there were an average of 335 “weather-related disasters” (floods, heatwaves, drought, earthquakes, storms, etc.) annually between 2005 and August 2015, almost twice as many as occurred during the years from 1985 to 1994.  The countries with the highest number of weather-related disasters over the past decade were the United States, with 472, China with 441, India with 288, the Philippines with 274 and Indonesia with 163.  While earthquakes, volcanoes and tsunamis often capture the headlines, they represent only 1 in 10 of the disasters defined by the impact. Floods accounted for 47% of all weather-related disasters from 1995-2015, affecting 2.3 billion people and killing 157,000. Becoming better prepared to address increased flooding is perhaps the biggest risk management take-away from the report, as supported by this important observation.

“All we can say is that certain disaster types are increasing. Floods are definitely increasing. Whether it’s increasing due to global warming, I think it’s safe to say the jury’s out on that. But rather than focus on the ifs, whys and wherefores, I think we should focus on how to manage floods.”  Debarati Guha-Sapir, professor at the Centre for Research on the Epidemiology of Disasters at UCL University in Louvain, Belgium.

Of course, the impact of the financial losses caused by weather-related disasters reflects the greater financial impact sustained in more developed areas, as evidenced by this graphic.  

While it goes without saying debate over the causes and solutions to climate change will continue, consumers should be aware ALL in the insurance industry have witnessed the changes that are occurring and the resulting impact. How the industry decides to respond to those changes will remain an evolving story.

The Internet will eliminate many of the “Helper” businesses whose sole value is that or a mere intermediary or conduit.

Source: The Demise of The Middleman

A study by a noted hydrologist earlier this year of major Midwestern rivers in the Journal of Earth Science found that Federal Emergency Management Agency (FEMA) and the U.S. Army Corps of Engineers (USACE) have grossly underestimated the threat of severe floods in many communities.

The implications of the error are alarming, as calculations of flood severity and frequency are used to determine how high to build levees and floodwalls, where to approve development in floodplains, and also guide flood insurance requirements and costs. Consider the impact for residents in Mark Twain’s hometown of Hannibal, Missouri.  In 2013, Hannibal had a 50-year flood, meaning a severe flood event calculated to occur once every 50 years. In 2014, Hannibal had another 50-year flood.  Of course, each year the odds of such an event are the same, 1 in 50, so statisticians would urge us to take a longer view.

Here’s a longer view: the Mississippi River also reached its 10-year flood stage in Hannibal in seven of the last eight years. Hannibal also had a 200-year flood in 2008, as well as 1993.  For those keeping score: 100 year floods twice in 25 years, 10 year floods 7 in 8 years and a 50 year flood twice in 2 years.  Experts in statistics have examined the odds and decided to search for a more plausible explanation. By the way, for those who suspect global warming is the cause, climate change seems to be only a small part of the problem.  The bigger contributor: the unintended effects of engineered river control systems.

Since you likely don’t live in Hannibal, Missouri, why does this matter?

Floods are becoming more frequent and severe, and if the calculations used to project the likelihood of severe flooding by the Army Corps of Engineers are so flawed in Hannibal, isn’t it possible those flaws are also distorting the risk of severe flooding where you reside?   To learn more about the study being referenced: www.sciencedaily.com

My Suggestion: review the few residential flood facts below and consider contacting an insurance professional to learn about the cost and benefits of adding flood insurance protection for your home(s).

• In the past 5 years, all 50 states have experienced a flood.
• Each year, floods are the number 1 natural disaster in the United States.
• Everyone is at risk, even those who do not live close to rivers and lakes or a large body of water.
• More than 20 percent of all flood claims are for properties located outside of areas designated as high-risk flood zones.