Ace and Chubb: What’s in a Name?
Ask someone familiar with branding this question, and they will explain a person’s or organization’s name conveys a brand. Good, bad, or unfamiliar, names convey a brand. Donald Trump and Colin Powell. Two very different brands. Ritz Carlton and Hotel 6. Again, two distinctly different brands. Coke and Pepsi. Two brands that are quite similar. […]