An Old (and dangerous) Marketing Pitch
“Save Money Now” (and the many variations) has to be the first ever marketing pitch. Most consumers know to ask themselves “how is it that the savings are being achieved?” Ask yourself: do you think an insurance carrier offering to lower your insurance costs has not first determined how they can reduce the protection provided […]
Home Renovation & Construction Projects
Recent news reports tell a story that insurance carriers know all too well: residential construction projects involve a number of risks that can create significant damage to your home. Determining who can be responsible after a loss can be very challenging. While it is important to have the right insurance coverage, it is just as critical to know the […]